By Fastrack • May 04, 2010 • Announcements

 

Bangalore, 20th March 2010: Fastrack, India's most popular fashion accessories brand, recently signed on Genelia D'souza to be the face of the brand. The fashion brand lends its irreverent character to Genelia bringing out the edgy, sexy side of the previously sweet & bubbly Genelia in the "Sweet No More" Sunglasses Campaign.

Genelia's first campaign for Fastrack launches the new permanent girls’ line of sunglasses. The “Sweet No More” campaign will give Genelia a complete make-over from her sweeter self to the spunky, naughty, bold and sexy girl. In a new never-seen-before avatar, creating a unique identity for her association with the brand, Genelia flaunts sunglasses from the bold new line for girls.

The Fastrack Girl line focuses on current fashion trends that include larger frames like bug-eyes, coloured and shell frames along with bright gradient lenses. What makes the products even more unique is the innovative play on the Fastrack logo on the temples. The first collection of the Fastrack Girl line has 51 variants across 20 styles to choose from, priced between Rs.1295-1795.

Speaking at the launch, Ronnie Talati, Vice President & Business Head, Fastrack & New Brands, spoke about the brand's renewed focus on the girls’ segment - "This is the first large collection in a series of launches focusing on the fashion needs of the bold new generation of young girls in the country; and we couldn't be happier having Genelia as the face of the brand. Genelia & Fastrack make a formidable duo with each lending the other a new dimension. Genelia's entry into the brand's history marks the launch of Fastrack Girl, a sub-brand that focuses on the specific fashion needs of the new breed of spunky girls in the country."

 

 

About Fastrack:

 

Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. Fastrack extended its footprint into eye gear four years ago and into accessories last year with an exciting range of bags, belts, wallets and wristbands and has successfully notched up the title of being the most loved youth fashion brand in the country.

Fastrack accessories, watches and sunglasses are now available @ Exclusive Fastrack stores across Bangalore, Pune, Chennai, Vizag, Bhubaneshwar, New Delhi, Mumbai, Nasik, Hyderabad, Bhopal, Delhi, Coimbatore and Manipal, World of Titan showrooms across all major cities, Titan Eye Plus outlets (sunglasses only), large format chain stores like - Shoppers' Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and at all the leading multi-brand optical outlets across all major cities.

For more information contact:

Arpita Khadria Fastrack 080 - 66609920 arpitak@titan.co.in

Tarusha Saxena/ Nidhi Agarwal Madison Public Relations 09742065721/ 9880177663 tarusha@blr.madisonindia.com  nidhi@blr.madisonindia.com

 

 

Grab your favorite bags, belts, wallets, wristbands and other Fastrack accessories from the new Fastrack store in Coimbatore

 

Coimbatore, 11^th March 2010:  Fastrack as a brand has always been restless like the youth it caters to. In its journey to being a fashion accessories brand, Fastrack has expanded its portfolio to now include not only watches and sunglasses but also bags, belts, wallets and wristbands! After the successful launch of 19 Fastrack stores across 12 cities Fastrack has opened the doors of Coimbatore’s first Exclusive Fastrack Store at Shop No. 490A, D.B. Road, R.S. Puram.

Infiltrating the lives of Indian youth with in-house designed products that are refreshingly different and affordable; Fastrack has quickly notched up the title of being the fastest growing youth fashion brand in India.

Addressing the media, Ms. Simeran Bhasin, Marketing Head, Fastrack, said, “Fastrack as a youth fashion brand always aspires to be creative and innovative. The brand caters to every need of today’s youth under one roof.  Since the launch of its first store in Pune last year, today we have 19 exclusive stores across the country and we are happy that Fastrack has become an iconic youth brand, perhaps the first Indian one!”

The success story of the Fastrack stores has been unprecedented. With an average store size of approximately 500 sq. ft, all the Fastrack stores across Pune, Vizag, Chennai, New Delhi, Bangalore, Bhubaneswar, Thane, Nasik, Hyderabad, Bhopal and Guwahati have received tremendous response from its young consumers. The company owned Fastrack store atFC Road Pune, has recorded a turnover of approximately 2 crores within one year of its launch!

The brand after the launch of its first ever exclusive Fastrack Store in Pune plans to open around 50 stores across the country by April 2010. Staying true to the brands' focus of being where its consumers are, the new Fastrack stores are be located in and around popular youth hang outs.

On the occasion of its launch, Fastrack has announced an offer. You can now get free jewelry when you buy any merchandise only at the Exclusive Fastrack store Shop No. 490A, D.B. Road, R.S. Puram! Offer valid from the 11.03.10 till stocks last!

All the Fastrack products are attractively priced between Rs. 195/- up to Rs. 3795/-.

About Fastrack:

Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. Fastrack extended its footprint into eye gear four years ago and into accessories last year with an exciting range of bags, belts, wallets and wristbands and has successfully notched up the title of being the most loved youth fashion brand in the country.

Fastrack accessories, watches and sunglasses are now available @ Exclusive Fastrack stores across Bangalore, Pune, Chennai, Vizag, Bhubaneshwar, New Delhi, Mumbai, Nasik, Hyderabad, Bhopal, Delhi, Guwahati, Coimbatore, World of Titan showrooms across all major cities, Titan Eye Plus outlets (sunglasses only), large format chain stores like - Shoppers' Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and at all the leading multi-brand optical outlets across all major cities.

 

For more information contact:

Komal Jyoti Fastrack 080 - 66609935 komaljyoti@titan.co.in

Tarusha Saxena/ Nidhi Agawral Madison Public Relations 09742065721/ 9880177663 tarusha@blr.madisonindia.com nidhi@blr.madisonindia.com

By Fastrack • May 03, 2010 • Announcements
 

 

 

India’s Famous Youth Icon to represent Country’s Favourite Youth Fashion Brand

 

Bangalore, 10^th March 2010:  India’s most exciting and fastest growing youth fashion brand Fastrack has found a perfect match in Virat Kohli, one of the youngest most aggressive cricketers today. Formalizing the relationship Fastrack signed Virat Kohli as its brand ambassador on Wednesday, 10^th March 2010.

 

Virat, who is happy to be associated with Fastrack says,“I am very excited to be representing a brand like Fastrack that stands for cutting-edge innovation and fashion in the youth space.I have always admired the brand’s attitude and style and relate to it closely as it is refreshingly trendy and fast.”

 

Expressing his views on this occasion, Mr. Ronnie Talati, Vice-President and Business Head, Fastrack and New Brands said, “Virat personifies the mind set of today’s youth and we believe that the association is a perfect match between Virat’s personality and what we stand for as a brand – both are young, admired, aggressive and extremely popular with the youth.”

Being true to the brand image that Virat will endorse as a famous youth icon, he has indeed moved on from carrying his fashion statement at social do’s to his unparalleled captaincy of a cricket team which won a World Cup under 19. He makes a perfect choice for Fastrack, as both are ambitious and symbolize Style and Fashion.

 

 

 

 

 

 

About Fastrack:

Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. Fastrack extended its footprint into eye gear four years ago and into accessories last year with an exciting range of bags, belts, wallets and wristbands and has successfully notched up the title of being the most loved youth fashion brand in the country.

Fastrack accessories, watches and sunglasses are now available @ Exclusive Fastrack stores across Bangalore, Pune, Chennai, Vizag, Bhubaneswar, New Delhi, Mumbai, Nasik, Hyderabad, Bhopal, Delhi, Guwahati, Coimbatore, World of Titan showrooms across all major cities, Titan Eye Plus outlets (sunglasses only), large format chain stores like - Shoppers' Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and at all the leading multi-brand optical outlets across all major cities.

 

For more information contact:

Komal Jyoti Fastrack 080 - 66609935 komaljyoti@titan.co.in

Tarusha Saxena/ Nidhi Agawral Madison Public Relations 09742065721/ 9880177663 tarusha@blr.madisonindia.com nidhi@blr.madisonindia.com

Bangalore, May 6, 2009

This summer Fastrack invites you to score. With the opposite sex silly! And in this pursuit the Fastrack Sport collection of watches and sunglasses promises to be your wingman.
This latest collection from Fastrack is a splash of colour and style. The watch collection has 9 cases in 18 models to choose from while there are 24 styles and 59 variants to choose from within the sunglass collection.
The watch collection adds a pop of color to your summer with flamboyantly large, bold dials in striking color combos. Watches with chunky crown guards (9285), notched bezel rings (9287) & cases with colorful inserts (9288) gear you up for the sport that is the dating game!
The sunglass collection is a mix of aviator style frames along with in-house designed styles that flirt with radical colours and gradient lenses. So you have lenses with gradients going from yellow to brown and green to blue. There are sunglass temples inspired by a football net (M073GY2) and yet another lens cuts inspired by water ripples (M075YL1). But wait… use your imagination and these sunglasses are anything you want them to be! Fastrack shoots! Fastrack scores!
The watches collection starts at Rs 2295 and goes up to Rs 3795
The collection of sunglasses starts from Rs.695 and goes all the way up to Rs. 2395.
This collection is available at the new exclusive Fastrack stores across Chennai, Bangalore, Pune and Vizag, all the Titan Eye Plus outlets (sunglasses only), all the World of Titan showrooms across the country, large format chain stores like - Shoppers’ Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and at all the leading multi-brand optical outlets across India.
For more information contact
• Nidhi Agarwal, Madison Public Relations, Mobile : 9880177663, E-mail : nidhi@blr.madisonindia.com
• Komal Jyoti, Fastrack, Mobile : 9008355228 , E-mail : komaljyoti@titan.co.in