Bangalore, 20th March 2010: Fastrack, India's most popular fashion accessories brand, recently signed on Genelia D'souza to be the face of the brand. The fashion brand lends its irreverent character to Genelia bringing out the edgy, sexy side of the previously sweet & bubbly Genelia in the "Sweet No More" Sunglasses Campaign.

Genelia's first campaign for Fastrack launches the new permanent girls’ line of sunglasses. The “Sweet No More” campaign will give Genelia a complete make-over from her sweeter self to the spunky, naughty, bold and sexy girl. In a new never-seen-before avatar, creating a unique identity for her association with the brand, Genelia flaunts sunglasses from the bold new line for girls.

The Fastrack Girl line focuses on current fashion trends that include larger frames like bug-eyes, coloured and shell frames along with bright gradient lenses. What makes the products even more unique is the innovative play on the Fastrack logo on the temples. The first collection of the Fastrack Girl line has 51 variants across 20 styles to choose from, priced between Rs.1295-1795.

Speaking at the launch, Ronnie Talati, Vice President & Business Head, Fastrack & New Brands, spoke about the brand's renewed focus on the girls’ segment - "This is the first large collection in a series of launches focusing on the fashion needs of the bold new generation of young girls in the country; and we couldn't be happier having Genelia as the face of the brand. Genelia & Fastrack make a formidable duo with each lending the other a new dimension. Genelia's entry into the brand's history marks the launch of Fastrack Girl, a sub-brand that focuses on the specific fashion needs of the new breed of spunky girls in the country."

About Fastrack:

Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. Fastrack extended its footprint into eye gear four years ago and into accessories last year with an exciting range of bags, belts, wallets and wristbands and has successfully notched up the title of being the most loved youth fashion brand in the country.

Fastrack accessories, watches and sunglasses are now available @ Exclusive Fastrack stores across Bangalore, Pune, Chennai, Vizag, Bhubaneshwar, New Delhi, Mumbai, Nasik, Hyderabad, Bhopal, Delhi, Coimbatore and Manipal, World of Titan showrooms across all major cities, Titan Eye Plus outlets (sunglasses only), large format chain stores like - Shoppers' Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and at all the leading multi-brand optical outlets across all major cities.

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